Marketing research activities aimed at meeting the information and analytical needs of marketing. Marketing research is the collection, processing, and analysis of data in order to reduce the uncertainty associated with making marketing decisions. Markets, competitors, consumers, prices, the internal potential of the enterprise undergo the research.

The purpose of marketing research is to create an information and analytical basis for making marketing decisions and thereby reduce the level of uncertainty associated with them.

If your company is going to work in another country with a culture that is very different from the usual one, then it is necessary to conduct market research and think over your strategy.

The objectives of marketing research are formulated on the basis of the strategic objectives of the company or the problems it faces.

• Finding potential customers, assessing their needs, current and future demand
• Current observations of the target market
• Forecasting long-term market trends
• Studying the activities of competitors
• Analysis of customer satisfaction with the services offered

Tasks of consumer marketing research:

• predict their needs
• identify the services most in demand
• improve relationships with potential consumers
• gain consumer trust by understanding their requests
• understand what the consumer is guided by when deciding to purchase goods

Business planning

The use of business planning creates the following important benefits:

• - makes it possible to prepare for the activities of the organization in future conditions
• - clarifies the emerged issues
• - stimulates managers to implement their decisions in future work
• - improves the organizational operations within company
• - increases the ability of the company to provide the necessary information
• - improves process control
• - contributes to a more rational allocation of resources

Business planning is indispensable at the stage of creating your own business, promoting a product or service to the market, expanding your business, entering new markets and reorganizing companies and industries. The result of the business planning process is a system of plans. The plan includes key performance indicators that should be achieved by the end of the planning period, as well as a scheme for achieving them. You should know that external financing for an investment project is impossible without a business plan reflecting the future (projected) financial statements.

All legal entities and individuals, regardless of the form of ownership, who wish to engage in business activities subject to licensing, are required to obtain a standardized license in the relevant ministries, administrative departments and other government bodies of the Kyrgyz Republic.

• for medical practice by the Ministry of Health of the Kyrgyz Republic and veterinary practice by the Ministry of Agriculture and Water Resources of the Kyrgyz Republic;
• for educational activities regardless of the level of education and forms of ownership by the Ministry of Education of the Kyrgyz Republic;

Obtaining and renewing any type of license is a time consuming and laborious process that can only be entrusted to professionals. With us, your company is in safe hands.

Organizing and conducting conferences, seminars, various exhibitions, presentations and symposia is a complex and responsible process that only true professionals can do. Our company is ready to provide comprehensive assistance in preparing for such events - to draw up a program, calculate deadlines, provide proper service and take care of all the nuances in organizing an event.

Exchange of experience, obtaining new knowledge and discussions on relevant topics are important tools for improving business performance. With our help, business events will be held on schedule, without any overlays and with maximum comfort for all participants, which will have a beneficial effect on the image and reputation of your company.

The main types of business events include:

• conferences;
• presentations;
• seminars;
• symposia;
• exhibitions;
• briefings;

The organization of business conferences and other events require careful preparation, which has to be started long before the event itself. The experience and capabilities of our company allow us to organize symposia, to prepare seminars and exhibitions within the shortest time.

The complex organization of conferences and exhibitions includes the following points:

• site selection - this can be your own office or specially rented space,
• providing technical support - the organization of business conferences may require acoustic and video equipment, presentation equipment, etc.,
• the solution of transport issues - the organization of conferences may include meeting guests at the airport, providing excursion transport, etc.,
• resettlement of participants by organizing seminars abroad or inviting foreign participants it is necessary to book a hotel or provide other accommodation options,
• provision of service (catering and cultural programs) - comfortable communication in an informal atmosphere will help strengthen ties and establish new business contacts.

Any business has one goal - profit, that is, money. The corporate goals of any company can be defined by profitability, the income that capital investments bring. In order to constantly increase profits, you need to promote your product or service, make it popular

PR helps to establish a productive relationship with those who can positively influence the image of the company and its profits. In addition, PR studies public opinion and responds to it correctly.

Advertising delivers the concept of a product to the consumer. PR prepares the target audience for the perception of this concept, determines the positioning of this product. At the same time, PR acts on the subconscious of the consumer from the inside, through public opinion.

Advertising performs the following tasks:

• Informs about the existence of a certain product to a potential consumer.
• Tells about the characteristics of a product.
• Convinces the potential buyer in the need to purchase the proposed product.
• Generates a desire to become the owner of the advertised product.

PR performs other tasks:

• It creates social and psychological conditions favorable for the successful promotion of goods or services.
• It develops relations between the firm and the public, provides goodwill and mutual understanding.
• Identifies the point of combining the interests of the company and the public.
• Engaged in the formation of a good relationship between the company and the audience that surrounds it. For this purpose, communication forms with feedback are used.

Headhunting

The success of any company directly depends on the selection of personnel. Questions regarding qualified personnel recruitment are relevant worldwide. The market economy conditions cause an acute shortage of highly qualified specialists. This is because the businesses grow fast; making personnel recruitment tough. It is especially hard to find employee with significant work experience and relevant education. We will help you find a way out of this situation.